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Fortnite | Airdrop party

Director

Stephen Wu

Co-op Company

Amused Art

Developer

Epic Games

Agency

Tencent Games

Fortnite china liveaction trailer

A poster falling from the sky, mysterious honking sounds, attracting a crowd of people marching like a tide. From fences to obstacles, different people use different methods, scrambling to find the bus and get on board quickly.

As the current number one globally popular competitive online game, Fortnite makes its debut in China, naturally showcasing its coolest and most unique side. From the moment the iconic pickaxe breaks open the building, people sprint swiftly, vying for the opportunity to board first. From building ramps to jumping on trampolines, each shows their skills through obstacles. From pushing carts to using cold guns, the competitive aspects of the game are all on display, including dance grenades that will make you dance with joy!

This is a live-action + engine animation advertisement completed in collaboration with Amused Art. It is our first attempt at creating an innovative advertisement combining production and gaming scenes. The production process was very interesting, and after multiple discussions and adjustments, the final result is satisfying.

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